Romantic Comedy Anime Partners With Under Armour Shoes
In Japan, where anime is a major part of the culture, it’s not surprising to find collaborations between certain series and major companies. Food, clothes, toys, and more often collaborate with anime series either by using them to promote a product or by making products specifically tailored to the fans. Kimi ni Todoke and Under Armour’s collaboration falls into the first category, using original visuals and ones from the manga to highlight specific shoes made by Under Armour.
Kimi ni Todoke is set in Hokkaido and focuses on a 15-year-old high-school freshman named Sawako Kuronuma.
Kimi ni Todoke has partnered with Under Armour via ABC Mart to promote two of the brand’s most popular shoes. To promote the shoes, new art and some art from the original manga are blended together for a video. Specifically, the UA Charged Surge 4 and the UA HOVR Turbulence 2 RS have been highlighted in the video.
The collaboration is titled, “You gave me the courage to take a step forward” and is part of Under Armour’s 45th anniversary event. The shoes only come in black or blue, but they are a fun way to subtly celebrate your favorite anime, Kimi ni Todoke. They’re not terribly expensive either, costing between $54 and $84, depending on which pair you buy.
Kimi ni Todoke has partnered with Under Armour via ABC Mart to promote two of the brand’s most popular shoes.
If you do want to check the shoes promoted by Kimi ni Todoke, they are available on ABC Mart. Other Under Armour shoes are on the sight as well, though they aren’t highlighted by the anime collab.
Most of the artwork for the promotion was based on the manga written by Karuho Shiina. The full title is Kimi ni Todoke: From Me to You. It’s described as a coming-of-age romantic comedy and is made up of 30 volumes that ran from 2005 to 2017.
Kimi ni Todoke is set in Hokkaido and focuses on a 15-year-old high-school freshman named Sawako Kuronuma. She’s often given the nickname Sadako by her fellow students, who find that she appears a lot like the main character from The Ring. Many rumors about her mean personality and her ability to summon ghosts and curse people, but she’s actually a shy and friendly person.
The Kimi ni Todoke anime released its first season in 2009, and a second season came out in 2011.
One day, things start to change when a popular boy named Kazehaya starts to talk to her. Because of this, she starts to make friends and grow as a person. Eventually, the two start to fall in love and grow stronger together as they overcome circumstances blocking their way.
The Kimi ni Todoke anime released its first season in 2009, and a second season came out in 2011. After that, it was abandoned for over a decade until, to the excitement of fans, another season was released in 2024.
Cast for Kimi ni Todoke includes Mamiko Noto (Fairy Tail) as Sawako Kuronuma, Daisuke Namikawa (Haikyuu!!) as Shouta Kazehaya, Yuuichi Nakamura (My Hero Academia) as Ryuu Sanada, Yuuko Sanpei (Gintama) as Chizuru Yoshida, and Miyuki Sawashiro (Danganronpa 3) as Ayane Yano. Production I.G (Attack on Titan Season 3) is responsible for producing all three seasons.
If you want to watch the original two seasons, they are available on Crunchyroll. There is also a live-action of Kimi ni Todoke on Netflix.
Source: ABC Mart
