New Anti-Netflix Bundles Will Be The End Of The Streaming Service?
Netflix changed the way we consume digital content, and their revolutionary approach propelled the company to the very top among the streamers, with competitors trying to come up with ways and Anti-Netflix strategies that would dethrone the streaming giant. One of those competitors is the German broadcast group RTL Deutschland, which launched its own “all-in-one” streaming service for a price of a single monthly subscription.
The Anti-Netflix service now offers a package with over 55,000 hours of drama, reality TV, and sports programs from RTL, including popular events like the UEFA Europa League championships and NFL games.
According to The Hollywood Reporter, the German broadcast group RTL Deutschland has launched a new “all-in-one” streaming service as part of its RTL+ platform, which basically bundles video content, live sports, music, podcasts, audiobooks, and digital magazines into a single monthly subscription, thus providing their subscribers with a more comprehensive entertainment experience.
And we’re not going to lie; their Anti-Netflix strategy has plenty to offer; Germans believe in the superiority of their products, and the newly-formed RTL+ might just put a dent into Netflix’s earnings.
Of course, we’re discussing the German market alone, with the potential for the service to extend into Osterreich, denting Netflix’s earnings from the region further. The Anti-Netflix service now offers a package with over 55,000 hours of drama, reality TV, and sports programs from RTL, including popular events like the UEFA Europa League championships and NFL games.
In addition to video content, subscribers will also gain access to more than 100,000 audiobooks and more than 120 million songs through the service’s strategic partnership with Deezer.
The launch of this particular Anti-Netflix service comes after a year-long delay—it was originally announced in 2021—due to market shifts in the streaming industry. The subscription streaming in Germany lags behind that of the US considerably, with some 55 percent of German households paying at least one streaming subscription, compared to approximately 85 percent of US households.
In addition to video content, subscribers will also gain access to more than 100,000 audiobooks and more than 120 million songs through the service’s strategic partnership with Deezer.
This isn’t all that concerning since Germans have some fantastic television, but it does leave room for subscription services to grow.
Furthermore, surveys have also suggested that 30 percent of German subscribers consider canceling their subscriptions as cost-cutting measures. The economic uncertainties provide a perfect opportunity to launch an all-in-one bundle catering to German people.
This might make the Anti-Netflix strategy more effective; as stated above, Germans love their own products over “auslander” products (foreign products), which only increases the chances of them investing in domestic products as means of boosting the domestic economy.
German broadcast group RTL Deutschland launched an all-in-one anti-Netflix bundle to compete with the streaming giant.
RTL’s all-in-one Anti-Netflix service will be competitively priced at €13 (approximately $14.30) a month, which is also the price of the standard Netflix subscription in Germany. However, it’s worth noting that the company isn’t doing so great, as its profits generated from ad-supported television fell by more than 50 percent, with streaming being the only area of growth.
So, they need to get their Anti-Netflix strategy right if they want to transition into the streaming service sphere fully and put Netflix out of business for that region of Europe.
Even if they don’t push Netflix out, the market gap could help them outperform Netflix in the region, which is a more likely outcome of RTL’s Anti-Netflix strategy.
