Taylor Swift Watching Football To Manipulate The Internet?

By Charlene Badasie | Updated

taylor swift football

The rumored romance between Taylor Swift and football star Travis Kelce has dominated headlines since the singer was spotted at two consecutive games over the past few weekends. Now, one TikTok user believes the entire scenario was created to alter internet search engine results and draw focus away from Swift owning a private jet.

The TikTokker theorizes that the singer attending the Kansas City Chiefs vs. New York Jets football game will change how internet search engines provide information when someone types in “Taylor Swift Jets.” Instead of the results presenting information about the singer’s private jet and its problematic emissions, people will now be flooded with stories about the Jets game.

A TikTokker suggests Taylor Swift’s recent headline-making trip to a New York Jets game was meant to draw search engine traffic away from stories about her private jet and its problematic emissions.

In a 2022 study conducted by U.K.-based sustainability marketing firm Yard, Taylor Swift emerged as the celebrity whose private jet generated the highest amount of carbon dioxide emissions. According to the report released via Billboard, her jet was recorded to have undertaken 170 flights between January 1 and July 19, collectively spending nearly 16 days in the air.

The cumulative emissions from these flights amounted to 8,293.54 metric tons of carbon dioxide, which is approximately 1,184.8 times more than the average annual emissions produced by an individual. It’s important to note that Taylor Swift’s spokesperson clarified that her jet is frequently made available to other individuals, and attributing all of these flights solely to her is an inaccurate representation.

While unlikely, Taylor Swift may have worked with an online reputation management service or professionals who specialize in influencing search results for specific keywords to change the “jets” search to football-related content.

Taylor Swift in the music video for “I Can See You (Taylor’s Version)”

Taylor Swift attending a football game to shift focus from her private jet seems far-fetched, as changing internet search results linked to specific words or phrases can be a complex process. However, it can be done if one has a legitimate reason to influence outcomes for specific terms. One of the most effective ways to affect search results is by creating high-quality content related to target keywords.

This content could be in the form of articles and videos, all of which were created by the media coverage of Taylor Swift at the Kansas City Chiefs vs. New York Jets football game. That means that journalists have altered every new keyword, meta description, and subheading related to the singer and the word “jets” by using those keywords naturally within the new content.

While unlikely, Taylor Swift may have worked with an online reputation management service or professionals who specialize in influencing search results for specific keywords to change the “jets” search to football-related content. However, it seems more unlikely that Travis Kelce would voluntarily involve himself in such a convoluted scheme.

Taylor Swift And Travis Kelce

Evidence suggests that Taylor Swift and football star Travis Kelce are in a real romantic relationship. On September 25, the pair was spotted leaving the stadium together after a game. According to a source cited by Entertainment Tonight, the two are “hanging out” but not officially dating.

Moreover, body language expert Judi James analyzed a recent outing with Taylor Swift, Travis Kelce, and others and concluded that Swift was “completely invested” in the football star and acting like someone in the early stages of a relationship. Meanwhile, ESPN presenter Rachel Duncan suggested that the relationship is a publicity stunt.