Millie Bobby Brown Is Charging An Unbelievable Amount For Vegan Perfume
Millie Bobby Brown is launching her first fragrance called “Wildly Me” on August 22. The eau de toilette, which costs between $24 and $65 depending on volume, was created under her clean lifestyle brand, Florence by Mills. The vegan scent, available in 10, 50, and 100 ml, aims to “help you feel inspired within your journey of being wildly yourself.”
“I launched Florence by Mills Beauty in 2019 due to the lack of clean, high-quality products available for myself and my friends. As the brand has evolved with me, I really wanted to find a fragrance that represented my journey to adulthood. Over two years in the making, Wildly Me tells my story of what it means to choose your own path.”
Millie Bobby Brown
According to The Hollywood Reporter, the fragrance contains notes of periwinkle florals, sandalwood, and upcycled cedar wood. Mille Bobby Brown was inspired to create the perfume “by a botanical garden where bergamot and soothing sage intertwine with purple iris, blooming wisteria, violet flowers, and fresh lavender.”
“I launched Florence by Mills Beauty in 2019 due to the lack of clean, high-quality products available for myself and my friends,” Mille Bobby Brown explained. “As the brand has evolved with me, I really wanted to find a fragrance that represented my journey to adulthood. Over two years in the making, Wildly Me tells my story of what it means to choose your own path.”
“I’m thrilled to finally be able to share this part of my passion project with the Flo family,” the actress continued. Wildly Me has been in the works for two years and was developed with legendary Swiss fragrance house Givaudan, known for creating organic beauty products, fragrances, wellness-focused goods, and food experiences in partnership with brands like H&M.
Millie Bobby Brown And Give Back Beauty
In March 2021, Millie Bobby Brown’s Florence Beauty, the parent company of Florence by Mills, established a long-term partnership with Give Back Beauty, a privately-owned beauty company headquartered in Italy. The group specializes in creating, authorizing, and distributing beauty brands that are influenced by talent and fashion.
They cover a range of products, including fragrances, skincare, makeup, hair care, and body care. Notable brands in their portfolio include Dolce & Gabbana, Olaplex, Tommy Hilfiger, and Elie Saab. This partnership has played a crucial role in propelling Millie Bobby Brown’s Florence by Mills to become a leading brand on popular social media platforms like TikTok and Instagram.
Moreover, sustainability, ethics, and philanthropy are at the core of Give Back Beauty’s values. They actively contribute to charitable causes through their nonprofit advisory, which supports organizations such as UNICEF, World Friends, and La Fondation Motrice, among others. As such, Millie Bobby Brown is proud to be affiliated with the company.
Millie Bobby Brown Is An Author
Millie Bobby Brown has had an extremely busy 2023. Along with working on her perfume, the actress is preparing to release her first book. Nineteen Steps, set for release on September 12, is inspired by her family’s history. The story is set during World War II and follows a “moving tale of love, longing, and loss.” The book is currently available to pre-order on Amazon and Barnes & Noble.
Mille Bobby Brown has also adopted a privacy-first approach when it comes to planning her wedding to Jake Bongiovi, son of legendary rock star Jon Bon Jovi. Speaking to Women’s Wear Daily, the actress explained the decision, saying, “I think probably drawing the curtains, just because there are only so many moments in life that you get only once.”
Millie Bobby Brown added that having everyone’s “opinions and eyes looking at that just feels unnatural.” So instead, the couple has decided to keep all their precious moments private. “I can say that the planning is going – it’s so fun, and it’s such an exciting time in my life,” the actress offered.
While she waits for the final season of Stranger Things to resume production, Millie Bobby Brown is spending time at home with her fiancé and pets. The actress likened the final season of the hit Netflix series to graduating high school and is looking forward to the next chapter of her life in Hollywood. The current season of Stanger Things is on hold due to the ongoing WGA and SAG-AFTRA strikes which have shut down several productions.
