Doraemon Gets Fun And Colorful Fashion Collaboration
The fashion industry is always breaking new ground in designs, fabric types, and patterns. What better way to break new ground than to team up with an anime known for its futuristic design and theme? That’s exactly what ANREALAGE, a fashion company known for utilizing some interesting tech, decided when it started a collaboration with Doraemon, a story about a futuristic robot cat.
ANREALAGE’s Work
ANREALAGE described their work as something that bounces back and forth between ordinary and extraordinary. For their collaboration with Doraemon, they decided to go with everyday clothing but set in the 22nd century, which was when Doraemon was born.
The lineup includes clothes with unique shapes and lines, fun color patterns, outfits that change color or design in the light, and simple character tees.
This isn’t the only futuristic style ANREALAGE has created in recent years, but it’s especially fitting alongside Doraemon.
Doraemon
Doraemon follows the adventures of a blue robot cat named Doraemon (Masako Nozawa). Though he’s from the 22nd century, he ends up in the past alongside a boy named Nobita Nobi (Yoshiko Oota).
The cat was sent into the past by Nobita’s grandfather, Sewashi Nobi (Keiko Yamamoto) to help his family have a better life.
Together, the cat and the boy work to solve problems and grow. They rely heavily on Doraemon’s tools and equipment from the future while trying to solve problems, all of which are hidden in a four-dimensional pocket.
The Designer
The designer, Kunihiko Morinaga, made it apparent that Doraemon was the theme for the clothing line with every piece. Some are more obvious, with images of Doraemon and Nobita on the shirt or jacket.
However, some are obvious in different ways, such as a large blue and white shirt with a rounded shape that looks a lot like Doraemon’s body.
Morinaga said this about his designs, “I created the collection while imagining everyday clothes in the 22nd century, the year Doraemon was born. I learned from the works of Fujiko F. Fujio that ‘SF’ does not mean science fiction, which deals with scientific fantasy, but rather ‘Sukoshi Fushigi (a little mysterious).’ I believe that fashion is an extension of everyday life, so I think it is important that it is ‘a little mysterious’ rather than unrealistic science fiction.”
Subtle Designs
However, there are more subtle designs as well. For one, there is a button-up shirt that looks white in most low light but in bright sunlight or flash from a camera, it flashes up with colors reminiscent of Doraemon.
There’s also a fur jacket that is yellow in low lights but changes to blue in the sun, which is reminiscent of Doraemon’s color change when he loses his ears to mice.
Much Of Doraemon Is Lost
The first round of sales for the ANREALAGE and Doraemon ran from September 4 to 10. However, those who missed the first launch didn’t have long to wait, as the second started immediately the next day on September 11.
The pop-up stores unfortunately are only located in Japan. However, the collaboration is looking to go online sometime in October on the Takashimaya website so international fans also have the chance to purchase their favorite designs.
Unfortunately, collaborations are about the only way to get in touch with this beloved series. Started in 1973, the original Doraemon series is pretty much completely lost, and much of the 1979 series is as well.
If you do want to watch some of this series, the 2005 series of Doraemon is available on Max, and the movie, Doraemon: Stand by Me is on Netflix.